Readiness Training Program for

Historically Underutilized Businesses

Funnel Two, Spring-Summer 2024

Learn How To:

Grow your business

Enhance your capacity

Advance in concepts and techniques

Find contract opportunities with government agencies

Readiness Training Program for HUBs Two-Part Training Program

The Readiness Training Program for HUBs (RTP for HUBs) is an innovative training program that enhances the competitiveness and capacity of minority and women-owned small businesses to bid on public sector contracts in the Austin region. Governments rely extensively on these small businesses to provide necessary services and products in the industry areas of construction, commodities, and professional and non-professional services.

The RTP for HUBs has a Two-Funnel (phase) design that addresses the needs of participating companies at various stages of their growth. 

Funnel One is designed for minority and women-owned businesses that are either new or still small such as start-ups or companies with under $500,000 in revenues. The emphasis of Funnel One is on government contracting including how to (1) become certified as a DBE/HUB/M/WBE, (2) learn about contracting opportunities, and (3) bid on and execute contracts with governments. 

Funnel Two training is designed to increase the capacity of small companies and is for advanced minority and women-owned enterprises and small businesses. They have higher revenues, over $500,000, and more employees than those in Funnel One. Funnel Two participants are offered advanced business concepts, techniques, and information that have proven effective in growing a small business.

In both Funnel One and Funnel Two session presenters share information, insights, advice, and best practices in accessing capital, identifying customers, and learning how certified and small businesses can present their capabilities to potential prime contractors and government agencies. All sessions are focused on winning and executing successfully contracts with local, state, and federal agencies in the Austin region.

All training sessions are virtual via the Zoom platform and free for enrolled small businesses.


Funnel Two—Spring/Summer 2024

The application process is now open for Funnel Two training that begins April 2024. The Funnel Two training offers multiple main sessions and workshops as described below. The ideal applicant has:

  • several years of operational experience, 
  • annual revenues surpassing $500,000, 
  • up to 10 employees and
  • a location in the five-county Austin region or existing contracts with governments in the region.


Please read the FAQS  for additional details. 

The deadline for Funnel Two applications has passed. When the application period for Funnel One in fall 2024 is open, the website will be updated with a link to the application.

Application Form

Readiness Training Program Testimonials

Funnel Two, Cohort Three

Main Sessions and Workshops, Spring-Summer 2024

Look for periodic updates for presenter confirmations.

All Sessions are Online.
Sessions are on Tuesdays from 4:15 to 5:45
Workshops are on Thursdays from 4:15 to 5:45

Session 1: April 30

Welcoming Remarks | Dr. John Sibley Butler, Principal Investigator of the
RTP for HUBs, Professor Emeritus of Management, Former Director of the
IC² Institute, Former Faculty Director of the Jon Brumley Texas Venture Labs
Recognition of Sponsors and Special Presentation | Jeffrey Travillion, Travis
County Commissioner
HUB Company Self-Introductions
Program Overview

Session 2: May 14

Marketing for Growth | Cheryl A. Brown, Executive Director, North San Diego Small Business Development Center

Session 3: June 4

Human Resources | Deirdre Pattillo, University of Texas at San Antonio SBDC
Center for Government Contracting; Mike Haggerty, Co-Owner, Thundercloud

Session 4: June 18

Small Business Finance for Owner-Operated Businesses | Jim Nolen, McCombs School of Business, UT-Austin

Session 5: July 2

Competing with Larger Companies in Your Industry Niche and Graduation

Workshops 2024

Workshops are on Thursday from 4:15 to 5:45

Workshop 1: May 9

Local and State HUB/DBE/SBE Program Overviews, Bid Opportunities, and Upcoming Initiatives | Randle Jackson. Assistant Director, Travis County HUB Program, Travis
County Purchasing Office; Carlos Balderas, Manager, Supplier Diversity and
Civil Rights Compliance, Capital Metro Transportation Authority; Gary
Hampton Jr., Senior HUB Associate, UT-Austin HUB/SBE Program; Catherine
Sak, Program Manager 1, Small and Minority Business Resources Department,
City of Austin; Dinita Caldwell, Executive Director, Austin Independent School
District HUB Program

Workshop 2: May 23

Responding to Public Purchasing Solicitations | Cheryl A. Brown, Executive
Director, North San Diego Small Business Development Center

Workshop 3: June 13

Artificial Intelligence Applications for Small Businesses | Vickie Sokol Evans,
Founder, The Red Cape Company

Readiness Training Program: Previous Program Materials

The following link provides all previous session information, participant information, presenters and video training:

RTP for HUBs Previous Session Information

This training program is made possible by major financial support from the Travis County Purchasing Office, with additional support from the Capital Metropolitan Transportation Authority, the Small and Minority Business Resources Department of the City of Austin, and the IC2 Institute.

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