Welcome to the

Readiness Training Program for

Historically Underutilized Businesses.

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Learn How To:

Grow your business

Enhance your capacity

Advance in concepts and techniques

Find contracts in private and public sectors

RTP for HUBs Two-Part Training Program

The Travis County Historically Underutilized Business (HUB) Program and the University of Texas at Austin run a two-part readiness training program for HUBs. Funnel One training is for established firms that want to enhance capacity and seek contracting or business opportunities.  Funnel Two training is for more advanced minority-owned and women-owned enterprises and small businesses.

Funnel Two

Funnel Two training begins in Spring 2022. Well-qualified HUBs/DBEs/M/WBEs will be admitted into this seven-week program. Applicants will have years of experience, at least five employees, annual revenue surpassing $250,000, and a desire to improve both one’s business operations and marketing. Applicants should be located in the five-county Austin MSA or have existing contracts with governments in the region.

Beginning in late April, this program is designed for companies that are seeking to increase their capacity to win and execute successful contracts with local, state, and federal agencies in the Austin region. Attention also will be devoted to becoming a supplier to private sector businesses.

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Readiness Training Program: Funnel Two

Meet our participating companies

Spring Class Sessions 2022

All sessions will be on Tuesdays, from 4:15 to 5:45 pm, and are virtual via Zoom.

Topics are expected to include:

Session 1: April 19

Introductions and Welcoming Remarks | Dr. S. Craig Watkins, Director, IC2 Institute, UT-Austin

Keynote Presentation: HUB Business Opportunities In the Austin-Round Rock MSA | Commissioner Jeff Travillion, Precinct One, Travis County

Participant Self-Introductions

Session 2: April 26

Creating Your Pitch, Capability Statement, Value Proposition | Cheryl Brown, San Diego & Imperial Valley Small Business Development Center, and Dr. Greg Pogue, Deputy Director, IC2 Institute, UT-Austin

Session 3 : May 3

Marketing and Sales Strategies, Sales Channels and Techniques | Cheryl Brown San Diego & Imperial Valley Small Business Development Center and Greg Pogue, Deputy Director, IC2 Institute, UT-Austin

Session 4: May 10

Project and Contract Management | Jorge Talavera, Assistant Purchasing Agent, Travis County; Jessy Milner, Owner, President, Front Line Advisory Group, LLC; Cloteal Haynes, Principal and CEO, Haynes-Eaglin-Waters, LLC

Session 5: May 17

Key Financial Tools, Statements and Metrics, Sales Plan and Budget | Brian K. Marshall, Director Entrepreneurship, BCL of Texas, and Greg Pogue, Deputy Director, IC2 Institute, UT-Austin


Session 6: May 24

Private Sector Opportunities and Requirements | Karen Box, President and CEO, Southwest Minority Supplier Development Council; Tiya Scroggins, President, Scroggins Consulting, LLC

Session 7: June 7

Keynote Presentation on “Principles and Elements of a Successful Business” | Gary Hoover, Founder, Bookstop, Hoovers, and Reference Press

Spring Workshops 2022

All sessions will be on the following Thursdays from 4:15 to 5:45 pm, and are virtual via Zoom.

Topics are expected to include:

Workshop 1 : May 5

Pitch Presentations by participant companies

Facilitators: Cheryl Brown, San Diego & Imperial Valley Small Business Development Center, Greg Pogue, Deputy Director, IC2 Institute, UT-Austin, Business Advisors

Peer-to-Peer Networking (post pitches)

Workshop 2: May 26

Proposal Writing and Responding to Purchasing Solicitations

Presenter: Terry Chase, Texas A&M Engineering Experiment Station, Clean Energy Incubator

Workshop 3: Date TBD

Individual Company Assistance


Readiness Training Program: Funnel One

In Fall 2021, UT Austin launched the Readiness Training Program: Funnel 1. This program is designed for Minority and women-owned businesses that are either new or still small. The funnel one program’s main emphasis is on government contracting. The six sessions present the necessary steps for a small business to register or be certified as a HUB or DBE, learn about contracting opportunities, and bid on and execute contracts with governments. Other presenters shared information, insights, advice, and best practices in accessing capital, identifying customers, and presenting a HUB’s capabilities to potential prime contractors and to government agencies. 




All sessions will be on Tuesdays, from 4:30 to 6 pm, and be held virtually via Zoom, until further notice.

First Session
October 26

Welcoming Remarks—Dr. LaToya Smith, Vice President for Diversity and Community Engagement, UT-Austin

Introduction and Recognition of Sponsor—Professor John Sibley Butler recognizes Travis County
Special Presentation: A Vision for Small Business Opportunities with An Equity
LensTravis County Commissioner Jeffrey Travillion
HUB Company Introductions

Remarks About IC² Institute and Upcoming Sessions—Dr. Greg Pogue, Deputy Executive Director, IC² Institute, UT-Austin

Second Session
November 2

Local Government HUB/M/WBE/DBE Program Overviews, Certifications, Bid Databases and Opportunities

Travis County—Sylvia Lopez, Director of HUB Program Office, Travis County and Jorge Talavera, Assistant Purchasing Agent, Travis County Purchasing Office

City of Austin—Mariza Aldrete Business Development Counselor II, SMBR Department, Certification

Austin Independent School District—Dinita Caldwell, HUB Program Director and Mason Crenshaw, Assistant Director in Purchasing

Special Presentation: Bonding and InsuranceLuke Ortega Luper, Principal and Owner of SWMBE Bonding Capacity Growth Program

Capital Metro—Diponker Mukhergee, Program Manager, Compliance and DBE Liason Officer and Danny Solano, Procurement Manager, Small Purchasing & Asset Disposal

Third Session
November 9

State and University HUB/DBE/SBE Program Overviews, Certification, Bid Databases and Opportunities

Comptroller of Public Accounts–Maya Ingram, Statewide HUB Program, Manager

The University of Texas System–Hopeton Hay Executive Director, HUB Office

The University of Texas at Austin–Tiffany Dockery Gibson, Director of HUB and SB

Texas Department of Transportation—Michael D. Bryant, Director, Civil Rights Division

Texas Department of Information Resources—Lynn Hodde, Director of HUB, Outreach,
and Training

Special Presentation : Disadvantage Business Enterprise CertificationCheryl A. Brown, San
Diego & Imperial Valley SBDC, MiraCosta College, San Diego, California

Fourth Session
November 16

Special Presentation: Overview and Advice on Small Business FinanceJim Nolen, McCombs School of Business, The University of Texas at Austin

Senior Vice President of SBA Lending—Shasi Wilson, American Bank of Commerce

Presentation on Securing a Loan—TBD

*Thanksgiving Week—No Class on November 23*

Fifth Session
November 30

Special Presentation on Your Business Value Proposition—Richard Amato, Austin Technology Incubator

Special Presentation: Communicating Your Capabilities—Cheryl A. Brown, San Diego & Imperial Valley SBDC, MiraCosta College, San Diego, California

Sixth Session
December 7

Successful Contracting and Contractors

Haynes-Eaglin-Waters LLC

COE Concepts

Applying Sound Business Practices and Avoiding Mistakes in Public ContractingExpert Panel Advice

Funnel Two Preview—Dr. Greg Pogue, Deputy Executive Director, IC² Institute, UT-Austin
Recognition of Graduates and Comments

Two mentor sessions also will occur and present an opportunity to receive advice and constructive feedback on specific assignments. In addition, a number of business honors students may be available to assist with specialized questions in accounting, finance, and marketing. Networking among companies, instructors, mentors, and UT-Austin staff and students will occur as health conditions permit.

The training program is sponsored by Travis County in partnership with The IC2 Institute.